THE JOURNAL22 ARTICLES

Ecommerce notes
from my 16 year career.

Practical articles on conversion, Shopify and growth. Everything here comes from real client work, not theory.

CRO, email automations and AI setupsWritten by Josh
01Case study: How Graveylane's conversion rate went from 1.13% to 1.85%One month of mobile-first CRO on a Shopify boardshorts brand: what I found, what I changed and the result.Read →02Why Your Ecommerce Business Needs an Integrated AI SystemHow connected tools, a trained chatbot and a focused dashboard help you keep pace with technology without adding more complexity.Read →03What is an AI setup for ecommerce owners?Plain English explanation of what an AI setup actually means for an ecommerce business, and what it is not.Read →04How to connect Shopify, Klaviyo, Meta and QuickBooks with AIFour platforms, one connected system. Why the connection matters more than any single tool.Read →05What a chatbot trained on your ecommerce business can doGeneric AI gives generic advice. A trained chatbot answers questions about your actual store.Read →06The one dashboard your ecommerce business needsOne live dashboard, built around your business, replaces hours of digging through separate reports.Read →07Where to start with AI in your ecommerce businessStart with connection, not subscriptions. A practical path into AI for ecommerce owners.Read →08Start every morning knowing what needs doingYour AI dashboard greets you by name each morning with exactly what needs doing today.Read →09Run your ecommerce team from one dashboardAssign work, send reminders by email or WhatsApp, and see everyone's tasks in one live dashboard.Read →10Why ecommerce brands need a full AI setup, not another appConnected tools, a trained AI assistant and a live dashboard, working as one system for your brand.Read →11What an AI setup is really worth to an ecommerce brandTime saved, faster decisions and fewer mistakes: the real return on a full ecommerce AI setup.Read →12How to make your ecommerce website high convertingMost brands don't have a traffic problem, they have a conversion problem. The 8 Metric Method™ I use to find where a website is losing money.Read →1314 ways to boost conversion rate for small ecommerce brands14 tactics I use with real clients, reframed for small brand owners. No fluff, no theory, no invented numbers.Read →14What is a good Shopify conversion rate?A conversion rate without context doesn't tell you much. Here's how to work out what good looks like for your business.Read →15Shopify traffic but no sales? Here's what I would checkEight areas I look at to find out why the visitors you're already paying for aren't turning into customers.Read →16How to increase average order value on ShopifyBundles, recommendations, shipping thresholds and smarter merchandising, without discounting everything.Read →17How to reduce cart abandonment on ShopifyShipping clarity, checkout UX, mobile usability, payment options and the emails that bring people back.Read →18Product page optimisation: turning more visitors into customersImagery, copy, trust signals, sizing, shipping information and mobile UX on the page that does the selling.Read →19Why your mobile ecommerce conversion rate is so lowMost of your customers are shopping on a phone. Here's what to check when mobile converts far below desktop.Read →20How to increase returning customers in ecommercePost-purchase email, segmentation, service and retention: the work that makes the second and third order happen.Read →21The 8 ecommerce metrics I check before spending more on adsBefore you increase the budget, check these eight numbers covering conversion, AOV, retention, checkout and ROAS.Read →22Ecommerce CRO audit: what I look at on a Shopify storeMy conversion checklist, from analytics and product pages through to mobile UX, checkout, retention and ROAS.Read →

Frequently asked questions

Who writes these articles?
Every article is written by Josh Round, drawing on 16 years of hands-on ecommerce experience.
What topics do you cover?
Shopify conversion rate optimisation, Klaviyo email automations, ecommerce AI setups and dashboards.
Can you apply these ideas to my store?
Yes. Message me on WhatsApp for a free audit and I'll tell you which ideas will make the biggest difference.
How often are new articles published?
New guides are added regularly as I test what works for the brands I support.