I grew my business from £200k to £600k in 2 years

Using meta ads, we designed branded ads that were created to be clicked. Showcasing hero products over general brand recognition was a successful choice for increasing ROAS.

Acquiring customers is expensive. We chose email marketing, retargeting ads, automated emails and organic social media to keep our customers engaged with our brand.

If you can increase your AOV, you increase the profit vs your customer acquisition cost. By offering bundles, increasing prices, adjusting shipping costs and recommending higher priced items consistently we increased our AOV from £33 to £40.

With trust building messaging in key areas of the product page, customers placed orders with a more trusting (I've got nothing to lose) attitude. Followed up with a forgiving, customer-is-queen attitude — every customer left our phone calls or email exchanges very happy. This keeps them as a customer and saves us from finding a new one with paid advertising.