The blueprint every serious ecommerce brand needs.

Tried, tested, and refined over 16 years of building ecommerce brands.

I will fix the three things holding your store back.

Every store I work with gets the same three fixes, because they're the ones that actually move sales.

Conversion Rate Optimisation

Turn your existing traffic into customers by fixing the things that are quietly costing you sales, page speed, checkout friction, and unclear messaging.

You can expect atleast 1% conversion rate increase from my work.

Email Marketing & Automations

Your current customer list is the easiest way to make sales, especially once welcome flows, abandoned cart, and post-purchase sequences turn one-time buyers into repeat ones.

I will ensure your sales from email marketing is atleast 30% of total turnover.

Brand Strategy

A strong brand is what makes people trust you enough to buy, which means your visuals, tone, and social presence all need to say the same thing, consistently.

Wouldn't it be nice to have a brand you feel proud of?

Conversion optimisationKlaviyo automationsEmail marketingSocial strategyGrowth blueprintsShopify specialistsEcommerce consultingJewellery expertConversion optimisationKlaviyo automationsEmail marketingSocial strategyGrowth blueprintsShopify specialistsEcommerce consultingJewellery expert

Current clients

A small roster of brands I'm building with right now.

Mateo New York

Founder ·

Timeless fine jewellery for special moments

@mateonewyork

CROShopify redesignEmail marketingKlaviyo flowsSocial media team

For the people of the sun · featured in British Vogue

@hathaura.sun

CROFull Shopify buildAutomationsBusiness consulting

The new standard of blonde aura

@blonde.lox

Full brand launchShopify buildSocial media planBusiness consulting

Visit site →

Rukhsana Jewellery London

Founder · Rukhsana

New launch · site coming soon

@rukhsanajewellerylondon

Full b2c brand build from the ground up

1 month · success incoming

Quantum Ice

Founder · Henri

Hand-crafted Finnish saunas, built for life

@quantumiced

Full Shopify website build

Visit site →

Treaty Jewellery

Founder · Lydia

Nature-inspired jewellery, made in the UK

@treatyjewellery

Website buildBusiness consulting

36 months+ · ongoing

Visit site →

My latest success story

Real numbers from my current client.

From b2b powerhouse to direct-to-consumer growth

Before Mateo brought me on, the brand had already built serious b2b success across the US, with placements in Mytheresa, Farfetch, Net-A-Porter, and Saks Fifth Avenue. But the owner, Mateo, wanted to make the leap into direct-to-consumer, and he needed someone who could build that channel properly from the ground up. That's where I came in, as head of ecommerce.

I started the way I start with every client: a full audit of the store, looking for the gaps that were quietly costing conversions. There were a lot of them. We didn't chase quick wins. We rebuilt the pages that actually mattered first, then worked through the slower, less glamorous work of fixing the business policies, processes, and strategy underneath the storefront.

Nine months later, the results speak for themselves.

Metric	Before	After 9 months
Conversion rate	0.35%	1.15%
Sales growth	—	+65%
Ad spend	£0	£0

Zero ad spend. Just a stronger foundation.

How it works

After a quick review, the path to success will be obvious.

01
Website & business review
Once you get in touch, I personally review your website and current setup to spot the areas that will create the biggest impact, fastest. You get a clear picture of where you stand and what to prioritise, no fluff.
02
Choose the support you actually need
Based on the review, we plan a path forward. You opt in (or out) of any of the services below, pick one, mix them, or take the lot. No long lock-ins, no paying for what you don't need.
01
Conversion Rate Optimisation
I audit and rebuild your store experience to convert more of the traffic you already have. No extra ad spend needed.
02
Email Marketing & Automations
My email specialist builds and manages your Klaviyo flows, from welcome sequences to abandoned cart recovery. Running and converting around the clock.
03
Brand Strategy
A dedicated social specialist handles your content and consistency. On-brand, on schedule, and always driving traffic back to your store.
03
Ongoing coaching & oversight
With 15 years of ecommerce experience behind me, I stay close to the work, coaching you and the team across strategy, operations, marketing and growth, so the momentum keeps building long after the first wins land.

Why you need a solid foundation before you scale

The numbers that quietly decide whether a store grows or stalls.

Traffic costs money and a poor experience turns people away from your brand

Every visitor you drive to your store has a cost attached. If your site is slow, confusing, or doesn't build trust, they leave and they rarely come back. You don't just lose a sale; you burn the ad spend and damage brand perception in one go.

Industry conversion rate1.5 – 2.5%

Where most brands sit< 1.0%

Cart abandonment (fashion & jewellery)70 – 80%

Are your automations actually set up and converting?

Most brands have Klaviyo installed but not optimised. The welcome flow is generic, abandoned carts go unsaved, and post-purchase follow-ups don't happen. Those are the highest-ROI touchpoints in your entire business and they're sitting idle while revenue walks out the door.

Email revenue target25 – 35% of total revenue

Welcome flow open rate50 – 70%

Abandoned cart recovery10 – 15% of lost carts

First impressions are hard to undo

Customers decide within seconds. A clunky site, weak messaging, or no social proof and they're gone. Trust is earned once. Lose it early and you're climbing uphill to win it back.

Time to form first impression0.05 seconds

Mobile traffic share70 – 80%

Bounce rate (poor UX)60 – 80%

It's cheaper to fix the foundation than rebuild

Rebuilding a store, retraining customers, repairing a damaged reputation all cost far more than getting it right from the start. Foundation work is an investment. Skipping it is the real expense.

LTV:CAC ratio (healthy)3:1 or higher

Repeat purchase rate20 – 30%

Cost to acquire vs. retain5 – 7x more to acquire

Is your store hitting these numbers? If not, we should talk.

Enquire now

Pricing

Simple, honest pricing. Start small, scale when you're ready.

Initial consultation

Free

Let's just chat. I love meeting new brand founders no pitch, no pressure. We talk through your store, your goals, and where the biggest wins are.

Book a call

Ongoing partnership

£800 / month

Start working with me from as little as £800 per month per category. Full attention on your brand, with the team behind me handling email, social, and CRO as needed.

Enquire now

Hourly CRO

£40 / hour

Pay-as-you-go conversion rate optimisation. Ideal for founders who want targeted fixes on product pages, checkout, or specific funnels.

Get in touch

Store

Tools and blueprints you can use right now.

Digital product

Brand blueprint

A complete ecommerce brand blueprint, the same framework I use with my one-on-one clients. Strategy, positioning, channel priorities, and a clear execution plan you can start using today.

Buy on Gumroad →

Ready to build something that lasts?

Limited availability. A small number of brands at a time so every client gets full attention.