- Conversion rate rose from 1.13% to 1.85% after one month.
- Sales increased by 65% without extra ad spend.
- The work focused on the product page, trust signals and mobile checkout speed.
Client: Graveylane Boardshorts
Date: August 2026
Service: Shopify conversion rate optimisation
The starting point
In August 2026, Dylan and Blake from Graveylane first contacted me. After our first call and a free website audit, I found the website was messy and busy, with lots of bundles and widgets slowing customers down on their way to checkout.
The brief
My job was to clean up the product page, add trust signalling and improve the speed at which a visitor would get to checkout, focusing on mobile design.
What changed
- A cleaner product page. Removed clutter so the product and the buy button come first.
- Trust signalling. Made the reasons to buy clearer on the page.
- A faster route to checkout. Fewer distractions between landing and buying, designed for mobile.
The result
After one month, the conversion rate went from 1.13% to 1.85%, and sales increased by 65%. It proved that clean design and trust signalling on the product page make a real difference.
We are still working together to increase Graveylane's conversion rate even further.
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